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From an online marketing perspective, it makes very little sense to drive traffic to a misguided, poorly designed, or poorly developed message. Yet this happens on the web every day, countless times. A study conducted by Stanford University credited "design look" as the leading indicator of website credibility. Users have developed efficient strategies, such as focusing on the design look, for evaluating whether a website is worthwhile. {more}
As The Diffusion Group grew from two men and a dream, to a Multi-Million dollar corporation, YELLOW7 has not only helped us meet that critical marketing need, but also been a key guide to creating value for our customers. From web-design, print design, email marketing campaigns, e-commerce, and search engine optimization, our YELLOW7 relationship was an essential element to our overall marketing strategy and corporate image. At a fraction of the costs of the huge marketing and advertising firms, they represent the single greatest ROI for our marketing budget.
Andy Tarczon -
Vice President, Cofounder -
The Diffusion Group |
OK, now I have a perfectly designed website ... how will people find it?
Website Search Engine Optimization Defined:
The process of updating the code which makes up the website and choosing targeted keyword phrases related to the company and the website, and ensuring that the site places well when those keywords are queried on search engines. Search Engine Optimization (SEO) involves the careful optimization of corporate web sites to increase their visibility in the major search engines such as Google, Yahoo, MSN, Inktomi and many others. It makes the difference between a web site that has very little visibility and one that will be seen and found by many people.
At YELLOW7 we like to compare sites with poor search engine rankings with poorly placed billboard advertising. For example, let's say you purchased billboard advertising, on a busy highway, with a huge tree blocking the billboard's message. Sure, you have a "sign" on a "busy highway" but nobody can see it. This is true with poorly optimized websites. Sure, you have a "sign" ( website ) on a "busy highway" ( The Internet ) but nobody can find it when they visit a search engine and type in your industry keywords.
When you add a well-designed website to increased web traffic due to search engine optimization, you get increased conversion ratios, increased contacts, increased sales leads and increased brand awareness. Your website then lives up to its potential as a selling tool.
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