How Effective is CD-ROM Marketing?

Del Webb, builder of retirement homes, reports a 20% greater response to their interactive media packets than to their standard print packets.

Case study: Saturn of Rockford, IL handed out 5,000 CDs to promote new car sales; 70% were played within 24 hours of receiving it, 30% were played within 3 days; a 2nd order of 5,000 were mailed, and a similar response rate led to their largest margin of sales increase the very next month.

AFLAC attributes 107% increase in results by using CDs compared to the results from brochures and videotapes.

Park Cities Volkswagen of Dallas, TX reported a 90% usage rate on the CDs they produced.

Turning Point Publishing, creator of "Interactive Homes" on CD, shows the standard sell thru rate on a new home is 3% to 5%, but when marketing with CDs, that rate increases to nearly 11%.